law and regulation but obviously there are other big questions. cheryl: first and foremost you can go on and say whatever you want about a person, you can do that on facebook or twitter but i wonder if lulu is realizing this could set off, say you have a bad date and you are heartbroken and you can go on and the story is reputation. >> there is potential for that. a lot of limitations based on certain hash tag that are prepared that you have to choose some so there may be less but the ceo said this is a safe place for women what she wants to create, a place for women to rate the men just as they raised their partner or their restaurant. cheryl: what is the investment opportunity? they are raising millions of dollars. it is the younger crowd. >> the company says they are getting huge input from advertisers, potential brands. a lot of women have disposable income and they are trying to make a dent and some companies have started profiles, burger king burger, women can read the burger as if it were rock man. seeing stuff happening on lulu right now.